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Google History
Google inc was set up by
Larry Page and
Sergey Brin in 1998 after securing $1million investment to start up the back
room company. One of these investors was Sun Microsystems to the tune of
$100k. With the help of
David Filo (Founder of Yahoo), and three staff, one car parking space and a
hot tub, they soon started to receive 10'000 search queries a day through their
Beta version of Google's Search Engine.
Today Google has over 10'000 employees around the world, an 80% market
dominance as a search engine, valued at $66.4bn and voted more powerful than
Microsoft! Google is bigger, stronger and more powerful than ever. Google
is not just here to stay, but will be at the forefront of any technology
developments to stay above it's competitors. All this said, Optimization
for such a giant of as Google is a must for any company.
Google Optimization - Page Ranking
The secret about Google optimization is relevance.
Make sure your web site has one main theme and treat each
web page as a web site of its own. Out-going to
In-coming links are vital in showing credibility to your
site, but make sure those links are relevant to your page's
theme, if not Google may look badly on your site and that
will reflect in the
page ranking. Does a high Page Rank mean higher
placements in Google searches? No
Page Ranking is Google's view on how
important a website is, that is not to say that a page rank of 0 isn't important
or successful, it just means that Google doesn't see it as important. As
most of the public wont see, or even know about page rank should we be
bothered about it? Yes
Other website's and directories do rank
website's on page rank, and it also adds value to the website in terms of a
business perspective. But remember that Google only reviews it's page
ranking every 3 months or so, so don't expect to see results fast,
keywords, metadata and content are more likely to bring you web traffic before
page ranking.
How does Google list my website?
Google has what's called spiders, and these spiders crawl
the internet looking at websites and their relevance to the associated theme.
Before a website can be listed on Google's search engine firstly Google needs to
crawl that website and verify its relevance and theme. There is no way of
knowing when this will happen, and you cant make Google visit your site, but
there are some tricks to help Google speed things up, these hints and tips you
find throughout this website.
Google uses three steps to list a website, firstly it crawls the web with Googlebot (the program used to search for new and updated sites, also known as
spiders / bot / robot). When Google has found a new website it then looks
to Index it, indexing is a process of analyzing each page for keywords, links,
tags and metadata. After this search Google then checks serving results,
this is the relevance of that website and is measured by over 200 factors, one
of these being page rank. When Google has valued all of these steps, the website is then available to be viewed by the public through
the Google search engine. Due to all these steps it is vital to make sure
you optimize your site for Google search engine as Google represents 80% of
search's carried out on the internet, with Yahoo at just 6%. Google
Optimization - Sitemap
A sitemap is a basic list of "URL's" or "page locations" that a website
contains. Creating a sitemap of your website will prompt Googlebot and its
spiders to view each page and not just the home page, make sure that you also
block Googlebot from viewing pages that you know are not relevant such as a
"contact us" page. You can block any page from being
visited or indexed from any Search Engine by using a robot.txt file. See
Web Tools for more
info. Analyzing Google Optimization
After you have gone through all the time of creating content, choosing
Keywords, viewing competitors websites and typing up all those alt tags,
you want to make sure what you are doing is working. Thankfully Google has
Webmaster Tools which, when you sign up to use these, can tell you all sorts of
vital information regarding your Google Optimization strategy. Here you
can see when Google visited your site last, how often Google visits, any
problems it incurs whilst it is there. This is a must for anyone that is
wanting to optimize for Google Search Engine.
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