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SEO - Search Engine Optimization
Optimization for Search Engine results
Search Engine Optimization or
SEO is the process of tailoring a website
to maximise page placements and ranking for search engine results with
website's such as Google
and Yahoo. This page ranking will see your site ranked
higher than other sites of a similar topic or genre, and the
aim is to be the first web site that appears for a relevant
search. In turn a high page placement / rank will attract more
organic (or free) traffic to your website. Achieving
this is a fine art, balancing things such as keywords,
keyword density, links to text, inbound Vs outbound links,
target link relevance and much more. Key areas of
SEO are:
- Meta data - Information that is used to describe your website, for the
purpose of search engine results
- Keywords - Words that describe the theme of you website
- Content - Information that describes or is about the purpose of your
website
- Renewable content - this information should be updated every day, this
could be News articles, Blog's or any other relevant information
- Links - Other websites that advertise your website via a link, and visa
versa (incoming links are worth more than reciprocal links)
- Tags (Header / Alt) - Additional information used to help a user to
understand the meaning or purpose of a word / picture / link on your website
- Website Theme - The meaning of your website that is reflected throughout
each page
If this site doesn't answer the questions you have regarding SEO
then why not
email us, we will do our best to help. (1)
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